Understanding SEO in 2021: Important Aspects

The art of SEO has evolved a lot in recent years. We no longer optimize our site for search engines as we did in the 2000s. That being said, how to best grasp and understand this discipline of SEO services in South Carolina in 2021? This is what we will see right away. Communicators and Marketers: stay tuned!

Simple Definition of SEO

Understanding SEO in 2021 already requires understanding what SEO is and has always been. To do this, I often practice a specific exercise during family meals: The one to explain what Google SEO is as if I were explaining it to a child (and it works pretty well). Here is what it looks like: “ SEO services in South Carolina consists in carrying out actions that go in the direction of Google (mainly), and allow a site to be highlighted in search results.”

What is SEO For?

Understanding SEO in our time is not just a question of definition but also a question of what is at stake for companies (all fields included).

Why is SEO Important these Days?

Quite simply because today, the organic traffic obtained via a well-worked natural referencing is a source of qualified, stable, and growing traffic. This is the subject of my article on the benefits of SEO. Being listed on Google allows companies or any business to be where their prospects seek them (indirectly). The basis of business, isn’t it?

Google Algorithm Updates

What would SEO services in South Carolina be without the expensive surprises that Google offers us from time to time? These surprises are the updates of its algorithm, the latter being the basis of the ranking of websites within the “SERPs” (Google search result). What if, to understand today’s natural referencing, we took a tour of the main updates of our favorite search engine?

Google Page Rank

Google Page Rank, also called “PR,” is the oldest algorithm we will discuss in this section. It was simple to use: assign a score from 1 to 10 to a website, based on the number and quality of backlinks pointing to it.

Google Panda

Then, Google Panda arrived in 2011. Because a site with links is good, the remaining goal of finding the best content for the user, the quality of the content, and the visitor’s interaction had to come into play! No more sites with low added value, good only to get backlinks; we move on to serious matters.

Google Penguin

Another animal! This time the Penguin. Its specialty? Punish the sites going against the Guidelines of Google and have abused net linking techniques known as “Blackhat” (obtaining mass links on directories, forums). Released in 2012, this update takes another step towards highlighting high added-value content.

Google Hummingbird

Here’s the latest “big” update to the Google algorithm we’ll cover: “Hummingbird,” AKA: “The Search Intent Update.” Once again, this algorithm change aims to put the visitor at the center of SEO services in South Carolina ranking factors. From this algorithmic improvement, SEOs and web admins began to interest in this notion of search intent and offered content in line with it.

Understanding SEO

The three essential components of SEO are grouped in what is called the “SEO Tryptic”:

1. The technical aspect (speed, structure, etc.)

2. The content aspect (semantics)

3. The popularity aspect (backlinks)

Where is Web Referencing Heading in 2021?

With the existence of voice assistance, smartphones and artificial intelligence, SEO continues to surprise us. Adjusting strategies and anticipating search engines are now the basis for attracting more consumers, but above all for better visibility on the web. SEO services in South Carolina advocates the quality of the content, the richness of the semantic field and “clean” linking. The 2021 SEO tends to promote articles that provide real value to the reader. Your site is a phone, and in order for Google to trust it, it needs to see that other entities are recommending it.

Nowadays, natural referencing on Google includes different aspects to optimize:

· The titles

· Subtitles

· The tables

· Images

· Bulleted lists

· Videos

You are spoiled for choice to become visible finally!

It’s time to update!

Getting Up to Date with SEO

In general, since the 2000s, the evolution of the Google search engine has prompted SEO services in South Carolina to review their strategies for positioning sites in the SERP.